August 30, 2015

Dear United Colors of Benetton...

Dear Benetton,

I haven't written on my blog in quite a while because I've moved on from fashion obsession, but you've managed to excite (read pi$$) me enough to pick up the "pen" again and write a few words just for you.

If you don't have enough time to read, well, I'll try to sum it up in these first few lines:

What the #*^@ is going on with you?

But let me start from the beginning.

As I am soon traveling to Washington DC, I was doing some preliminary research about things to do and places to shop at while there. Since here in New York we have only ONE pathetic Benetton store left, I wanted to see if maybe I could find a store in Washington DC to buy some fall items before the cold hits us.

Well, I wasted a good few minutes of my precious time looking up and down your list for the UNITED STATES store locator, but as you can see below, it seems that the UNITED STATES are not included in your list.

As this seemed hard to believe, I looked up the WHOLE list one more time, wasting more precious time that I could have used to read up on how many new stores Zara is opening up in the US... but, alas, you've decided that the United States do not need to be on the list (I've already notified you, so if by the time you read this the error has been already corrected... you're welcome).

So basically I had to use Google to find the store in Washington DC, but I better hurry up and get there before it closes, because from reading the reviews on Yelp, it's not looking good for those folks over there:

Not that the reviews from San Francisco look any better: 

The biggest complaint is that the sales people are rude, and that is a HUGE problem for any retail business, so maybe that's a good place to start if you are in any way interested in keeping your business going here in the US.

Next is the declined quality of your clothes, and I can attest to that since a lot of my sweaters never make it past one year of wear.

Lastly, your online store is one of the worst out there (not to mention the fact that you came to the online shopping scene so late that so many people still think you don't have an online presence) with such a little selection and long shipping times.

So Mr. Benetton, what is going on??? 

See, when I got tired of blogging I just stopped writing, I didn't continue just because, without passion and putting horrible pieces of writing out there just to abuse my readers. No, I just stepped away, because that's the right thing to do.

But you? What are you doing here in the US?

Every time I turn around another store closes. We are left with only one store in Manhattan, when we used to have quite a few. And when I try to ask any of your sales people they never know what to say.

I was in Italy last year, and I've found many Benetton stores still open and happy to operate and help customers. But here in the States it seems that Benetton is a completely different animal, a brand that nobody cares about anymore. So what's the point of keeping it open?

I understand that it operates as a franchise here, and that is what many people are pointing at as the problem, but guess what? McDonald's is a franchise, so no, that should not be the problem.

The problem must be up top. It's the operations, it's the lack of interest and focus, it's the complicated business model, it's the resigned attitude that are going to be the fatal blows that will make Benetton disappear from the US.

Is that what you want? If yes, then congrats, you will get your wish soon.

But if not, what are you waiting for?? You need to make a serious 180 turn asap.

You need better people managing these US stores, you need better quality control, you need to care and show that you care. People in the US have far too many choices to let any sales person be rude to them more than once. They don't need to shop at Benetton.

The only thing keeping you alive is people like me, nostalgic idiots who travel miles and miles to get to a store, but how long do you think this is going to last?

So, if you are in any way interested in keeping Benetton alive here in the US, please start making tangible changes, starting with hiring people who know how to handle the US market and US customers (because it seems you are lacking on both fronts).

Best Regards,
a soon to be ex customer

May 16, 2014

The Secret to Happiness

Yes, I've finally found that the secret to being happy... is being content!

While I'm not sure this will apply to all, it definitely applies to me. Ok, so it's my secret.

As an A personality, a perfectionist and a very "anal"itical person, I've always been very driven, but I've also realized that this way of being has made me very tired, always looking for something (better) and never completely happy with anything. Well, that's no way to be (if you want to be happy).

So I started to change my outlook on things, and while it wasn't easy, having a happiness goal at the end of the line helped tremendously.

Instead of looking for the "best" I started looking for something "good". And let me tell you, finding good is a lot easier than finding the best! Especially in our modern society, where we have so many options on anything, finding the best intrinsically means you need to evaluate every option, and there lies the problem: do you really want to spend your life looking for the best of everything and being left with no time to enjoy life itself? Me, neither.

Why having to try out every body soap ever created (read my previous post) to find a favorite one? What if you find that you really like the third one you've ever tried and there are still 10 different brands you haven't tried on the shelves? Why spend the money and time to try out the other 10 and then probably find out that you still prefer that third one? Be content. Appreciate that third one and move on.

The body soaps example is just that, an example. You can apply it to many other things in life, from big to small: a couch, a house, a dog, a job, a man...

Just don't confuse being content with settling. When you settle you're rarely happy, and you'll settle mostly because you ran out of choices (or you thought you had no choice). When you are content with something, it genuinely makes you happy (if it doesn't, then you're settling), it's a choice you can stand behind and it fills that void that kept you looking for more.

And the most important place to be content is with yourself. Appreciate what you have, learn to love what you don't like about yourself, and be content with who you are. Sometimes is not so easy, but with time and effort and a little self-love, the minute you are finally content with yourself you'll realize it will be a lot easier to also be happy.

April 16, 2014

My Favorite Drugstore Body Wash

I am a bit "compulsive" when it comes to picking and choosing new beauty products. I can't just walk in, buy a product, go home and be happy with it... I need to know that my choice is the best choice out there, or at least, the best choice for me. So how do I do that?

Slowly and painfully.

Slowly because it takes me a long time, since I will try so many products before I settle on one. And painfully because I will try a few "bad" products along the way and maybe hate their smell or their overall feeling on my skin... but it's all part of the process. The process that helps me find the best product out there.

Obviously, there are more products that I can buy and test out there without going crazy, so my technique involves different steps and a few heartless ones at the beginning of the process. Let me show you how I do it:

1) The first step consist of trying to exclude as many products as possible without having to buy them. I'll exclude them based on brand and smell. So goodbye Dial, Softsoap and Suave, because you are just too low on the scale of "fancy" soaps for me.

2) Then I'll try some new ones that I've never tried before. Unfortunately, for as much as I like the Nivea brand, I didn't care much for the body wash. And I discovered too late (after I bought it) that it's loaded with parabens.

3) Lastly, I'll go over some of the old favorites to see if I like them still.

Caress is very silky and smells nice, but maybe it's too rich for my taste (I like the soap to wash off and not leave a thick film on my skin)

St. Ives is a brand I like, but it has a few shortcomings,  for example this whipped silk body wash smells great, but it's too thick, and their coconut scent doesn't smell pure coconut and it's feels too "silicone-y" on the skin. There are still other scents I would like to try, but so far I haven't found a winner here.

But enough blabbering, here are the three best body washes you can find at the drugstore... drum roll please!

Number 3 is Dove. Dove has always been a winner, no matter which scent I try. I love the Cucumber for a Spring/Summer wash, cool and refreshing. In winter I usually pick a creamier one like their Deep Moisture. The consistency is creamy and moisturizing and it never leaves a film.

Number 2 is Olay. Their Ribbons 2 in 1 Essential Oils line is amazing, so moisturizing, and this scent below, the jojoba extract with the luscious orchid smells just divine!

And my winner is... Aveeno! Their Stress Relief Body Wash with Lavender is my favorite and it does just that to me: it takes my stress away. It's not too thick, it has a delicate scent and it leaves me clean and refreshed... it's just the perfect everyday body wash. 

I hope you've enjoyed this stroll down the aisle with me. Please feel free to leave your favorite drugstore body wash in the comments. Until next time...

March 25, 2014

Why is our Food so Unhealthy?

Let's make this part of the Summer Fit Club posting, but really, it's more of a personal rant that's been going on in my head, and maybe if I put it down in words it will torture me a little bit less.

What is happening to our food?

Going grocery shopping has become a torture for me, it's a puzzle, such a hard job. Having to pick and choose, pick up and put down, reading label after label and only finding crap and more crap put in this food we are supposed to eat.


Who wants to hurt us and kill us so much? Why do they want us sick and dead? Because it's cheaper to make something with horrible ingredients than with natural ones? So they make the big bucks and we get cramps and IBS and GERD and diabetes and heart attacks?

Before having a child I didn't care as much, but now it is my responsibility to feed my daughter "good" food. Except it's so hard to find it.

At any regular supermarket you can throw out 97% of the stuff as it's all crap. Anything boxed, crap. Most of the things frozen, crap. Non organic veggies and fruits, crap and old... I seriously get dizzy at the supermarket.

My husband asks me: do you have a list? And I say: yes, I want:

1) Cookies made only with sugar, flour and eggs - but they don't sell them
2) Fruit juices without high fructose corn syrup
3) Sliced bread without fake flour and high fructose corn syrup
4) Cereals without tons of sugar and artificial colorants
5) Chewing gum with no artificial sweeteners - but they don't make them anymore
6) Apples without shiny waxes
7) Chickens without growth hormones 
8) Nothing genetically modified except it's impossible to distinguish which is and which isn't
9) Fish that hasn't been farmed-raised
and the list goes on and on

Of course my husband hates to go grocery shopping with me...

And not even the "healthy" stores have all the answers. They sell plenty of high fructose corn syrup stuff, they have artificial sweeteners and non-organic stuff all over the place, so it's still up to me to pick and choose what's good and what's not.

But what do I know? Sure, I know that high fructose corn syrup is bad for me so I try to avoid it. But then the "big companies" get smart and take the high fructose corn syrup out of some products to make you feel better, so you start buying these products again. Except now they've put sucralose in them. Or fructose. Or something else that doesn't sound bad for you, but that it still is. So in the end, you feel cheated and really start to mistrust this company and that company...

It's up to us to stay informed, which is hard because at this point everyone has an opinion and there are people out there saying that splenda is bad for you and then there are the people that say that splenda is not bad for you. So who do you believe?

And let's not go eat outside, please! Greasy fast foods, unhealthy chain restaurants... everybody is out there trying to make a quick buck by feeding you anything that is somewhat digestible. Yuck. I'm seriously grossed out by our food and by all the politics and money making schemes behind it. And I am saddened by it. Because I don't know what to feed my daughter and wonder what she will feed her kids one day.

So what is the solution, you ask? There is no solution, not an easy one, at least. But there are things you can do, changes you can make, beliefs you can change.

I personally believe in the past, in the days of homemade food. Being Italian, I grew up with a lot of natural and home made foods and I still see that as the better food. So while I know that the pasta in a box I buy today is probably worse than it was 20 years ago in Italy (who knows what they do to the flour these days?), I still think it's a little better than buying a frozen dinner with some (old) chopped meat and a side of mac and cheese.

I don't get any of these things for my daughter. Sometimes I feel bad because maybe I'm being too strict but honestly deep down I know it's for the best, and if she's never had Skittles or blue lollipops or Dora the Explora's colored candies (yet!) I am sure her little body is all the better because of it (her only vice is Sprite, just because it's my vice, too, but we are not drinking it so much anymore).

I also have a secret weapon on how to discern if a food is good or bad... my stomach. It will immediately let me know if I was a fool by buying that hot dog at the corner stand. I get cramps. I get pains. I get sick.

But if you are not as lucky (!) as I am, with a smart stomach that knows better, please continue (or start) to read labels, keep yourself informed, try to stay ahead of the current that wants you to eat shit and get fat and sick. And STOP BUYING UNHEALTHY FOODS. If I stop, and you stop, and they stop... maybe those big companies that control our lives will stop making them, and they will start selling better foods again.

You need to know and care, because if you don't care for yourself and your family, sure as the sun will shine tomorrow, nobody else will.

March 19, 2014

Summer Fit Club - Week 7

This week let's talk about setbacks and acceptance.

What do you do when you start to lose motivation? When the pounds stop coming off? When you're tired, bored and hungry?

You keep going. You look at yourself in the mirror, accept the fact that you're human, and you keep going. You're obviously doing this because you love yourself, so remember that. You love yourself and you want to take care of yourself. And that means not stuffing your face with all kind of unhealthy foods. Not being lazy around the house. Not saying "what's the point?"

The point is that YOU and only YOU can take care of YOU. No one else can do this for you.

And if sometimes the pounds don't come off as fast as you would like, well, it's ok. You need to accept that. And keep going. Accept yourself for what you are and then try to make it better.

So for this week continue doing what you have been doing exercise and diet wise, but start spending some time thinking about how to accept and love yourself more. That mole on your face, that wrinkle on your nose, those love handles, your big butt, your small calves... see them as your own, as what defines you, and if you can't get rid of them, then learn to love them! And then keep going...