Last night I attended Liz McClean's Fall/Winter '08 fashion show, and I was pleasantly surprised by the refreshing change of settings: instead of fighting for first row seats, everybody got a chance to look at each design up close.
For as long as they wanted to.
This was possible because her new collection was showcased through gigantic wall pictures all around an airy Soho gallery.
The choice of models was peculiar as well. Not professional models, but not quite unknown women either, in fact, you could easily recognize Maya Rudolph, Keri Russell, and Feist posing for the camera wearing McClean's flowy designs.
And if the pictures left you wanting more about the collection, all you had to do was walk around the gallery and you had a pretty good chance of running into that same model from the picture, walking around wearing that same outfit she was wearing in the picture.
Best of all, while on runway shows you only get to see the designer at the end of the show, and for about 5 seconds, last night, instead, Liz's beautiful smile was always at an arm's reach.