Finally!!! A new kid on the block! :)
Essie must be nervous and with reasons: there is a new nail polish player on the market: butter LONDON.
First and foremost, butter LONDON nail polishes are 3 Free, meaning free of the usual toxins you find in other nail polishes: Fomaldehyde, Toluene and DBP.
These toxins can cause cancer, birth defects, respiratory problems and neurological damage, so I think we are definitely better off without them.
As for the colors on their collection... Wow! Gorgeous!
I was lucky to be in the same room with some of these adorable bottles (not lucky enough to try them... yet!) and just by looking at them, I fell in love!
The colors are beautiful, very bold and brilliant.
And while I've been an Essie's fan for a long time, it is also true that picking one of their colors has turned into a big deal (for me) because of the dozens and dozens of very similar colors.
I mean look at Essie's pink palette:
Do you see how many light pink they have? Do you know what that does to someone as anal as me? At one point I wanted to try them all, because I wanted to find the perfect shade of light pink for me. And I would have tried them all, except my nail salon didn't carry every single shade Essie made, and I was seriously ticked by the fact that they were missing shades.
I even had a book where I kept track of all the colors I had tried and where I jotted down if I liked them or not. What? You don't believe me? You want to see the book? Ok. Here is the book.
So now you understand why I see butter LONDON as a breath of fresh air. Finally a line of colors with an interesting variety of colors that doesn't affect my obsessive/compulsive nature.
I mean, how many light pinks do you see in this picture?