It all started with Chanel (what else is new?), and their J12.
And it was part of my 2007 holiday gift guide
Since then, several companies have produced their versions of white ceramic watches, which of course all resemble the J12. But it's understandable. It's a beautiful watch.
And considering the J12 costs about $4,500, these "other white" watches are a much more affordable option, and part of my 2008 holiday gift guide: