March 30, 2009

would you buy this jewelry?

You know financial times are hard when jewelry stores start aggressively advertising their

DIAMOND & SILVER

collections!

1/3 CT. T.W. Diamond Circle Patchwork Star Earrings in Sterling Silver $152 (Zales)

But don't worry: they still offer white gold, except now you lose the diamonds!

Diamond Fascination™ 14K White Gold 4-Row Small Hoop Earrings $99 (still Zales)

For your information: Diamond Fascination™ is a patent handmade process which crystallizes diamond dust into enamel to simulate round-cut diamonds.

I guess diamond dust is still better than nothing!

I am not trying to knock Zales' creative ways to stay in business during bad economic times, I just find it a bit sad... and scary (can you imagine a diamond fascination engagement ring?!?!).

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