September 26, 2011

John Frieda's Precision Foam Color: My First Makeover!

I recently had the great pleasure to be selected for a makeover opportunity. Probably because my good friends from had grown tired of hearing me complain about how little time I have to take care of myself since the birth of my, now two years old, daughter. And because I make no mystery of the fact that I love to wear sweat pants and sneakers but I haven't seen a gym in years!

And when I say makeover, I mean makeover! Think TV makeover!

Getting ready for my "before" documentation.
The main focus was going to be the hair, because like I've always believed, your look starts with your hair, and if you have bad hair, it won't matter how fancy and beautiful your clothes are. I also got to do this with four other great bloggers: Angela from, Heather from and Stef and Tyna from

Our sponsor was John Frieda, and specifically, their Precision Foam Color, a new at home coloring product that uses Japanese technology to better color hair by making the process simple, more precise and mess-free. I think that foam will undoubtedly replace liquid when it comes to home hair color, because it's so much cleaner and faster to use that it just makes sense that it will. So if you haven't tried foam yet, what are you waiting for???

Also, to make the experience sweeter, the whole process was supervised by none other than Harry Josh! And can I take a moment here to act half my age and scream: "OMG! I love Harry Josh!!!"

For those of you living under a salon-less rock, Harry Josh is a Celebrity Stylist and the Creative Director at John Frieda. And he is the coolest person to ever touch my hair! So nice and so helpful, he pinpointed right away all that was wrong with the hair - too short, translucent, fine and damaged (love my hair!) - and figured out the best solution for it: barely trim it, make it darker, and add dimension with a nice reddish shade plus bangs. Yes!

Harry Josh's consultation

I used John Frieda's Precision Foam Color in Medium Red Brown (5R), and not only it was really easy to use, it worked like a charm, and it made my hair immediately look thicker and healthier. It looked like salon-quality hair color.

If you visit John Frieda's website, you can see all the different shades and there is also a shade selector to help you pick the best shade for you, based on your current color.

Blake and Carly trying to get my bangs to stay down (not an easy task)

After the color and trim, I also got a makeup and outfit makeover, with the help of India-Jewel Jackson, Beauty Director at and of Nola Weinstein, Fashion Director at!

One of the many stores we shopped at!

India suggested more defined eyebrows, and getting makeup applied by Nam Vo was truly an "eye opening" (pun intended) experience! I am finally convinced that I need thicker brows, and I will try my best to grow new ones, and if that fails, I've got from Nam the name of the products she used on my brows. And the eye shadow application was phenomenal! That part where they put the white right under your brows, I got that all wrong, since I kept using colors other than white. White looks best on me, and tomorrow I'm buying a nice white shadow! Thank you Nam Vo! And thank you India!

Last but not least, thank you Nola! Nola had to work very hard to make this comfortable mommy look elegant and feminine again, but she never lost hope and kept searching through all of her resources (and several stores) to find the outfit that better complemented my skin tone and my "absent abs". And she succeeded!

And here is my "after" picture with Harry Josh.  :)

Great hair color, shiny and vibrant! Perfect makeup, and beautiful clothes! But it doesn't end here. Stay tuned, and in about a month or so I will post a follow-up to update you on my hair, and - drum roll please - a video of the makeover!

Precision Foam Colour is the first ever premium permanent home hair colour from the John Frieda® Hair Care Experts that uses foam technology to deliver a luxurious at-home colouring experience. Demand gorgeous, salon-quality results - 100% grey coverage and vibrant shine. With 20 flattering shades to choose from, achieving natural-looking hair colour perfection is in your hands.

Disclosure: The product reviewed in this post was provided gratis by the John Frieda® Hair Care team. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of the John Frieda® Hair Care team.


Behind the Lashes said...

Your hair looked so great with the red! Hope you had a great week!

Daisy said...

Wow!!! You look gorgeus! Love the hair, the rich lipstick color, the outfit whose colors match beautifully, everything!


Soos said...

Great bangs and brows - looking good!