It's Bite Beauty's Luminous Creme Lipstick in Shiraz.
If you are pale like me, with pinkish undertones, dark hair and dark eyes, let me tell you... this shade was made for us! Such a beautiful soft plum that doesn't clash with pale skin!
I've been looking for the right lipstick forever, and I'm always turned off by the taste before than by the color. I honestly think I'm a bit allergic to a lot of lipsticks out there, because as soon as I wear them, I get a tickle in my throat.
Lipsticks by Bite Beauty, for a change, are all natural and even edible, and that's why I think I don't get that tickle on my throat when I wear this one.
Of course, now I need to try out all their other shades, but that's part of the fun! :)