January 9, 2014
Disney "Frozen" Merchandise Is Already Sold Out
we recently went to see your new movie, Frozen, and we loved it very much: it had a great story, great characters and great music.
As it usually happens in this day in age, when a movie comes out, so does the movie merchandise, and with reason, because as soon as we came out of the movie theater, my daughter wanted a "Frozen" doll, specifically the "Elsa" doll.
So the next day I went to the Disney store to purchase the doll, and to my surprise I didn't find many "Frozen" things. When I asked the sales guy he responded: "We don't really have much "Frozen" merchandise right now"
Hmm. That left me a little perplexed, since the movie just came out in November, so why would you not have the store full of "Frozen" merchandise in December?
I left the store and went home, thinking about buying the doll online, maybe on Amazon.
But when I found the doll on Amazon, the price made me jump a little, since it was $60 instead of the usual $16.95 price tag of these barbie sized Disney dolls!
Again, I was perplexed.
I kept looking, but most of the "Elsa" merchandise was either sold out or priced ridiculously high. (A lot of the "Anna" stuff is available, though, even if it doesn't do me any good. Obviously, Elsa is the character that people liked best.)
What was happening I wasn't sure, but I started to get a feeling... a feeling that most of the "Frozen" merchandise had sold out, or better yet, had been bought en masse by scalpers everywhere and now they were reselling it and making huge profits for themselves.
Now I ask you, Disney: How is this benefiting you?
Not so much, I don't think...
So why wouldn't you quickly replenish your shelves with legit merchandise so that people can buy it at the normal prices instead of having to pay so much more, or, like in my case, sit and wait until you get your "stuff" together?
The only explanations I can think of are:
1) You are placing your orders in China, and for some reason, it's taking you a long time to get new shipments.
2) China is asking for more money and you have not reached an agreement and so the orders are "frozen".
3) The executive person behind the merchandise ordering strategy at Disney is a DreamWorks spy, and secretly plotting your ruin and failure.
We'll continue to sit and wait here, because I am not going to play the scalpers' game, but I am already thinking about putting together my own "Elsa" doll from others we already own (Cinderella + Rapunzel + Periwinkle).
Posted by NY Spender at 9:05 PM