I feel Coach is losing touch with its own brand and with what it used to stand for, and now is trying hard to be what it is not: a high-class, highly-priced brand. Except that it's failing. The sophisticated simplicity it is trying to achieve is translating, for me, into boring handbags that are looking too masculine for my taste and too expensive for my wallet.
On the other hand, Michael Kors seems to be doing everything right these days. All I have to do is walk into one of his stores and I want to buy everything that's on the shelves! A quest I'm really excited about completing in a few years' time. ;)
From its bags to its accessories to its perfumes (have you smelled MK's perfumes?!?! Oh wow!!), Michael Kors is my go-to brand of the moment. Every things about this look speaks to me.
I want to be by the water, wearing a few gold toned things, catching a few rays and sporting beautifully toned legs. Oh, and yes, have a nice "boy accessory" ;)
This, instead, is Coach's ad for the Borough bag: just as bad as the bag. These girls look like they could use a little sun. And a boyfriend.
I mean there is no question about it, Michael Kors is going for a glamorous image for women, and I am all for that. I want to be like her (she looks like she is enjoying herself and looks so stylish)
Instead, why would I want to look like her? And wear a Coach bag that looks like it was left to shrink in the dryer?
In conclusion, definitely, Kors is the new Coach because from handbags
is now better (happier even!) than this